– Whatever you do as a B2B marketer, an ad platform designed for B2C marketers or recruiters will always let you down.
– Lack of refined targeting will mean the ad platform decides who to serve ads to, and they’re likely to serve their own interests (maximising clicks) not yours (maximising revenue).
– You will not be targeting full audience: in this example, 88% of target-able e-commerce companies in the UK had never seen even a single impression.
– Inefficient campaigns: like this tech company, you may be experiencing low click through rates and increasing costs per lead.