Adzact – The B2B Ad Platform that puts you first

The B2B Ad Platform That Puts You First

For too long, B2B marketers have been treated like second-class citizens by ad platforms. You don’t have to take that any more. Adzact is the world’s first ad platform built specifically for B2B marketers.

Adzact users get 3x more revenue for their marketing dollar

Focus all ad spend on future buyers.
Focus sales efforts on the same accounts.
Personalise messages based on a target’s company culture, e.g. passion for sustainability, early adoption of new tech, risk aversion etc.
Get expert advice to use best B2B ad practices.
Kill controversy over your ideal customer profile & total addressable market for good (no more arguments between sales and marketing).

What does it look like in practice?

Just Eat for Business (JEB) lets companies give their employees free food throughout the day. It is the ultimate employee benefit. It is for businesses competing heavily for staff, or that are already committed to the best possible office experience. But it was impossible to describe this audience within a traditional display Ad Platform like LinkedIn Campaign Manager, that only lets you choose an audience based on Sector, Size, Geography, etc.

Identify your Ideal Customer Profile

The Adzact Ad-targeting algorithm found signals in our data that did strongly correlate with their best clients, e.g. Already putting an emphasis on company 'culture', Paying for expensive office space, Investing in employee marketing and hiring technology.

Find Matching Businesses

Adzact identified all the companies in the UK that fit this profile. The full Total Addressable Market was automatically identified as users on LinkedIn.

Advertise to Buyers

Our Customer Success Team worked with Just Eat for Business's marketing team and digital agency to ensure their LinkedIn campaigns were optimised to target good fit businesses, optimising objectives, content, lead gen forms, and bidding strategy. The result was a 3x ROI and 3x good quality leads.

The world's leading brands have chosen
Adzact to fuel their growth.

American Express drives more revenue with reduced acquisition costs and increased conversion rates.

Increase in lead conversion rates

Reduction in customer acquisition costs

2.2x

Increase in revenue

Target SMEs with efficiency
and precision.

Go to market with confidence knowing that your targeting is as good as it can be. Get more out of your digital and offline channels and run multi-channel ABM campaigns.

Optimise sales outreach

Give your sales teams hyper-targeted audiences of prospects that look like your best customers. Prioritise outreach. Personalise your pitch and close more deals with with confidence

Precise targeting on digital

Break free from targeting limitations of ad platforms and reach your best accounts digitally with highly precise, interoperable audiences. Reduce spend or make it go further by being more targeted.

ABM, but to SMEs

Define, run and measure ABM campaigns with industry-first ABM platform for targeting SMEs. Build personalised journeys – segmented by value, intent, and reasons to buy – across millions of businesses.

Getting started is easy.

Add your CRM data

Tell us which businesses you’ve sold to. No personal data. Just names of companies and their lead statuses.

Let the AI analyze it

Your data is matched, processed, and analyzed by our AIs to create a single view of your ideal buyer universe.

Execute immediately

Deploy your audiences across any digital and offline channels, and see your revenue grow.

The Future of B2B Digital Marketing Podcast

B2B Digital marketing is one of the fastest-growing disciplines, with global spending reaching 25 billion in 2022 and a 25% growth rate. The future of B2B digital marketing is bright, and there are plenty of opportunities for businesses to learn about new techniques and technologies to better serve their customers. In this podcast, we’ll explore the latest B2B digital marketing advancements, from cutting-edge tools to creative strategies that are paving the way for a successful tomorrow.

Would you like to know how to make LinkedIn ads work for you? CMOs and marketing directors from top companies and brands consider LinkedIn the most effective platform for B2B lead generation. But LinkedIn ads are not cheap. What actions should you take to generate...

Episode 1

Over the past four years, B2B digital advertising spending has followed a similar trajectory as that of B2C during the beginning of its rise to prominence. Which enabled tech giants such as Google, Facebook and Twitter to become some of today's most influential companies...

Episode 2

During this virtual round table, we discussed different topics related to B2B marketing. It explores insights from experts in the field about the importance of content quality, data analysis, and cultural differences regarding personal data sharing...

Episode 3

B2B marketing is evolving rapidly, with multiple factors influencing its growth and direction, such as demand forces and brand investment. We explore various perspectives, such as the convergence of B2B and B2C marketing trends, the role of technology...

Episode 4

We explored the power of emotional marketing strategies in B2B campaigns. We delved into the benefits of employee advocacy and the potential of individuals taking on dual roles as both consumers and business representatives promote products within their social circles...

Episode 5

We recently sat down with Alex Blakeway, Sales Director at The Access Group, to discuss the importance of first-party intent data. Most B2B marketers we have spoken to consider first-party intent data to be critical to directing sales activity. They offer valuable insights into customer...

Episode 6

During this virtual round table, we host a group of experts to pull apart the ever-changing world of customer interaction in the digital era. Based on their experience, they examine the blending boundaries in marketing roles and the consequent impact on customer engagement...

Episode 7

Discussing a range of topics, from the role of Artificial Intelligence and the value of traditional advertising to the potential of gaming and the importance of understanding your audience. Their experiences and viewpoints provide a pragmatic lens into the dynamic...

Episode 8

As we navigate the ever-evolving landscape of B2B marketing, the significance of social media platforms and their effective utilisation continues to gain momentum. The digital realm is not only transforming the ways businesses engage with their audience but also reshaping...

Episode 9

Dive into the complex and rapidly evolving world of AdTech in our latest podcast episode. Our exploration begins with the sector's investment allure, centred on its immense value and the transformative influence of AI. Next, we grapple with the industry challenges; data privacy...

Episode 10

Welcome to a brand-new episode where we're diving deep into the rapidly shifting landscape of content marketing. Influenced by emerging technologies, ever-changing user behaviour, and novel consumption platforms, the B2B content strategy field is in flux. To explore these exciting...

Episode 11

Turn your pipe dreams, into dream pipelines.