Pay-as-you-go ad credits provide you with flexibility in managing your ad spend. Instead of committing to a fixed monthly budget, you can purchase ad credits in advance and use them as needed for your advertising campaigns. These credits are deducted from your balance based on the actual ad spend incurred.
No, there is no a minimum spend requirement for ad credits, but we recommend you spend in the appropriate range for your plan to get full value from Adzact. Please talk with our customer success team for bespoke advice.
The Value AI is a revenue prediction machine learning model. It is trained on the spend or realised margin of your existing clients.
It uses all Adzact’s rich data on every business in the economy to find the patterns of signals common to companies that end up spending more and less with you.
That model is then applied to the entire economy and categorises all account targets into High, Medium or Low value.
Combined with the Fit AI, it allows you to create different ad campaigns for High-Fit Low-Value or High-Fit High-Value accounts. This further increases ROI, allowing the most expensive, creative and multi-channel effort to be restricted to the most valuable prospects.
The Fit AI, offered by Adzact, builds a bespoke audience based on data science insights from your best clients. It learns from your top-performing customers and identifies the characteristics that make them a good fit for your business. When combined with the Value AI, you can create different ad campaigns for High-Fit Low-Value or High-Fit High-Value accounts. This segmentation allows you to allocate your resources effectively and focus your most impactful efforts on the most valuable prospects.
The ‘Scale’ plan, optimized for higher ad spends, includes everything offered in the ‘Growth’ plan. Additionally, it provides access to the Value AI for revenue prediction, allowing you to segment prospects by value. The ‘Scale’ plan also offers the Adzact audience network, expanding your reach to millions of professionals across a premium network of publishers. Furthermore, you will have a dedicated B2B Advertising Consulting Team to provide expert guidance and support. Lastly, the ‘Scale’ plan includes Intent AI, which directs the highest digital-intent accounts directly to sales, providing their phone numbers for efficient lead follow-up.
Adzact provides dedicated support to ensure your advertising campaigns are successful. Depending on your chosen plan, you will have access to a dedicated B2B Advertising consultant or a team of consultants who will assist you with content creation, strategy development, and best practices for LinkedIn advertising. Our support team is available to answer any questions, address concerns, and provide guidance to make sure you get the full benefits of using Adzact.
Yes, you have the flexibility to cancel or change your plan at any time. We understand that your advertising needs may evolve, and we want to accommodate your requirements accordingly. Simply reach out to our customer support team, and they will assist you with the necessary changes or cancellations based on your preferences.
The timeline for seeing results with Adzact can vary depending on various factors, including your ad spend, industry, target audience, and the complexity of your campaigns. In general, you can expect to see initial performance improvements within a few weeks of implementing Adzact’s audience optimization. However, long-term success and substantial ROI from any marketing activity requires ongoing monitoring, testing, and refinement of your campaigns over time.
Adzact’s audience management feature allows you to suppress customers and inappropriate accounts from your ad campaigns. By identifying and excluding accounts that are not relevant to your target audience or have shown poor fit in the past, you can optimize your ad spend and focus on reaching the most promising prospects. This feature helps you avoid wasting impressions and clicks on accounts that are unlikely to convert into valuable leads or customers.